Bassam Al Derazi Design Studio
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(02/41) Project

Yamo

Client
Yamo
Year
2025
Role
Arabic logo, visual identity, packaging

An identity for Yamo, يامو, a shawarma and manakish restaurant. The Arabic name is drawn so its first letter rises into an arch, and the arch and the half-moon cut from it run through everything the brand serves.

The logo

The arch rises from يامو and frames a gold rosette, with YAMO in gold below. On small surfaces the logo sits in a blue disc. Traced from the logo, the arch also gives the half-moon that the patterns are built from.

The logo in blue on cream: يامو with its first letter rising into an arch over a gold eight-part rosette, and YAMO in gold below.
Logo
The full logo beside two blue discs: one with a small يامو and YAMO, one with YAMO over a ring of the rosette.
Logo at small sizes
The logo traced faintly on gold, with a dashed arrow over its arch, beside the half-moon drawn from it.
Arch and half-moon

Colour and pattern

Blue (#00A8E2) leads, with cream (#EDE6DC), gold (#BE9B60) and plum (#5F295F). Three patterns follow: a lattice of arcs scattered with blue half-moons, a grid of half-circles, and the rosette’s petals in a row. Zain is the typeface, in Arabic and Latin.

Colour blocks: a wide band of blue over cream and gold, with a band of plum below.
Colours
A lattice of interlocking gold arcs on cream, scattered with solid blue half-moons.
Pattern
A grid of half-circles drawn in fine gold lines on plum, with some filled in solid blue.
Half-moon grid
The rosette’s petals repeated in a row as fine white outlines on blue.
Rosette pattern

Packaging

Each dish gets its own pack, named in Arabic first and English below: shawarma in a windowed box or a tear-and-eat sleeve, manakish in a gold sleeve, family orders in a box of their own, with papers printed in each pattern.

A plum carrier bag with twisted handles and a gold lattice, the logo in white inside a glossy circle above شاورما ومناقيش, SHAWARMA & MANAKISH.
Carrier bag
A plum and gold box with the blue logo in a cream arch above اللمّة أحلى, BETTER TOGETHER, and علبة العيلة, FAMILY BOX, on its side.
Family box
A long blue and cream box, شاورما عربي, ARABI SHAWARMA, with the logo, ملفوفة بحب, ROLLED WITH LOVE, and an arched window onto a foil-wrapped roll.
Shawarma box
A cream sleeve with شاورما in blue and tick boxes for chicken, meat, arabi and spicy, holding a wrap, in front of a tall blue box with the logo in white.
Shawarma sleeve
A gold sleeve, مناقيش, MANAKISH, FRESH FROM THE OVEN, over a cream box with the gold half-moon grid and the logo, a manousheh sliding out.
Manakish sleeve
Wrapping paper printed with the lattice in blue, the rosette and YAMO, and blue half-moons, around a chicken wrap.
Shawarma paper
White paper printed with the half-moon grid in gold, with gold tiles carrying يامو and مناقيش, under a folded zaatar manousheh.
Manakish paper

Around the meal

A salad bowl and fries cartons, a tray liner that shows how to eat shawarma the Yamo way, hot and cold cups, ayran, sauce pots and a dip tub, a box for children, packing tape and napkins.

A paper bowl of fattoush with a blue border of half-moons, the logo and فتوش وسلطات, FATTOUSH & SALADS.
Salad bowl
Two fries cartons, one blue with بطاطا, FRIES, under an arched outline and full of fries, one gold and blue behind it.
Fries
A wooden tray with a cream liner, كيف تاكل الشاورما على طريقة يامو؟, HOW TO EAT SHAWARMA, THE YAMO WAY, and four steps in blue and gold: peel, dip, bite and repeat, beside a shawarma plate and iced tea.
Tray liner
A plum paper cup with the logo in gold foil inside a cream arch and a row of gold half-moons at its foot.
Hot cup
A blue cold cup with a domed lid and a straw, the lattice in white and the logo in blue on a gold arch, with a plum band of half-moons at its foot.
Cold cup
A bottle of ayran with a cream label: عيران in blue, AYRAN in gold and CHILLED YOGHURT DRINK.
Ayran
Four sauce pots with round lid labels in cream, gold, blue and plum: toum, tahini, spicy and pomegranate.
Sauce pots
A clear tub of hummus with a round lid label: the logo in gold foil inside a blue border of half-moons, and three tick boxes for حمص, HUMMUS, متبل, MOUTABAL, and لبنة, LABNEH.
Dip tub
A blue carry box, يامو الصغير, LITTLE YAMO, with a gold half-moon character smiling through a cut-out window.
Little Yamo
A carton sealed with blue tape, مختوم بعناية, SEALED WITH CARE, beside a roll of the same tape in gold and blue.
Packing tape
A stack of napkins and a white box, each with the rosette enlarged in gold and صحتين, SAHTEIN, in blue.
Napkins