An identity for Callia Couture, كاليا كوتور, a couture label in Bahrain for babies and children up to 14 years. Both logos grow calla lilies from their letters, and a line drawing of the same flowers carries the brand onto everything it touches.
Two logos
In CALLIA the crossbar of the first A sweeps up into a stem that opens into two calla lilies, and COUTURE sits below in spaced capitals. The Arabic logo, كاليا كوتور, is drawn to match and carries the same two flowers.
Colour and illustration
Plum (#3B1154) leads, with cream (#E7E3D7), white and a grey teal (#719292). A line drawing of calla lilies, cropped large, runs behind the logo on packaging, tissue and linings.
Packaging
Boxes, cards and tags are plum or cream, with the lilies debossed tone on tone or foiled, and the logo always in rose-gold foil.
On the clothes
A woven label and an embroidered lining, a silk square printed with the lilies, a wool scarf woven with them, a leather patch, a wallet and fabric swatches.
The boutique
At the counter the Arabic logo glows in rose gold above the logo in rose-gold letters, with the lilies carved into the fluted plum front. The fitting room carries the same lilies on its wall, and clothes leave in the garment bag and the shopping bag.
