Bassam Al Derazi Design Studio
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(01/41) Project

Pablo Cafe

Client
Pablo Cafe
Year
2023
Role
Logo, Arabic logo, visual identity, applications

An identity for Pablo Cafe, بابلو كافيه, a café whose line is Coffee & More, قهوة وأكثر. The mark is a single P cut from a black rectangle, quiet enough to sit on a cup, a bag or a sign in one colour.

The logo

The P’s stem runs out through the lower edge of the rectangle. Below it, PABLO CAFE is set in wide capitals with an open E, over COFFEE & MORE. The Arabic logo carries the same mark over بابلو كافيه and قهوة وأكثر, drawn to the same weight.

The logo in black on white: a white P cut from a black rectangle, its stem breaking through the lower edge, over PABLO CAFE and COFFEE & MORE.
Logo
The Arabic logo in black on white: the same P in its rectangle over بابلو كافيه and قهوة وأكثر.
Arabic logo

Colour and type

Black (Thunder) leads, with two coffee browns, Latte (#B2937E) and Cappuccino (#CAB3A3), two greyed blues, Firmament (#9AA6BC) and Pearly Blue (#CCCFD4), and Sandrift (#EFEAE6). TT Hoves sets the English and Somar Sans the Arabic. A roundel sets the P in a ring inside PABLO CAFE COFFEE & MORE.

Colour blocks labelled Latte, Pearly Blue, Sandrift, Firmament, Cappuccino and Thunder, in coffee browns, greyed blues, off-white and black.
Colours
The logo in black on three panels: Firmament blue, Pearly Blue and Cappuccino.
Colour system
Type specimen of TT Hoves: the alphabet, figures and a large Aa Bb in blue and brown.
TT Hoves
Type specimen of Somar Sans: سومار سانس over rows of Arabic letters, beside a large letter in blue and brown.
Somar Sans
The roundel: the P in a ring inside PABLO CAFE COFFEE & MORE, beside PABLO CAFE set over a large faint ring.
Roundel

Applications

Cups in black, grey, blue and clear, each in its own foil, a pastry box, a coffee pouch, a cold brew label, two bags and the sign.

A white pastry box on a café table among croissants, berries, flowers and a latte, its lid foiled in gold with the roundel and its side blind-embossed with PABLO CAFE and COFFEE & MORE.
Pastry box
A hand holding a black cup of steaming coffee on a terrace under palms, with the logo in gold foil.
Black cup
A hand holding a pale grey cup against bougainvillea, with the roundel in copper foil and PABLO CAFE in white relief.
Grey cup
A blue cup on a café table beside croissants and dates, with the Arabic logo in silver foil: بابلو كافيه, قهوة وأكثر.
Arabic cup
A hand holding an iced latte against palm fronds and blue sky, the roundel printed in gold on the clear cup.
Iced latte
A matt black coffee pouch on a café counter, the logo in gloss black, over a latte-brown band: HOUSE BLEND, WHOLE BEAN · MEDIUM ROAST · 250 G.
Coffee pouch
A bottle of cold brew on crushed ice among oranges and mint, its cream label reading COLD BREW over the logo and 250 ML.
Cold brew
A man in a white thobe carrying a greyed-blue paper bag, with the roundel in black and PABLO CAFE set vertically in silver foil.
Blue bag
A white paper bag on a terrace bench among pots of geraniums and marigolds, with the logo in black and a blue band under its handle.
White bag
The sign: the P in its block beside PABLO CAFE in white on black, ending in a blue panel with COFFEE & MORE.
Sign