Bassam Al Derazi Design Studio
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(20/41) Project

A’ali Social Charity Society

Client
A’ali Social Charity Society
Year
2025

A new identity for A’ali Social Charity Society in Bahrain: an emblem of a clay pot, clasped hands and a green sprig, drawn from the village’s pottery and burial mounds, with a palette of maroon, clay and ochre.

Role
Rebrand: emblem, visual identity, applications

A new identity for A’ali Social Charity Society, جمعية عالي الخيرية الاجتماعية, in A’ali, Bahrain. The emblem is a clay pot whose lower half is a pair of clasped hands, with a sprig of green leaves growing from it: the village’s pottery and burial mounds for the place, the hands for contribution and partnership, and the leaves for giving.

The emblem large on white: a clay pot in sand and maroon whose lower half is a pair of clasped white hands, with a sprig of green leaves growing from the top.
Emblem
Four line drawings of the emblem, each tracing one part, labelled Pottery, Burial Mounds, Contribution Partnership Collaboration, and Charitable Spending Signifying Giving.
What the emblem means

Logo

The emblem sits beside or above the Arabic and English names, and a short Arabic version, عالي الخيرية, works on its own.

The logo on white: the emblem beside جمعية عالي الخيرية الاجتماعية and A’ali Social Charity Society in maroon.
Logo
The emblem above the Arabic and English names in white on maroon.
On maroon
A grid of logo versions on maroon, sand, ochre, white, pale blue and green, including the short Arabic name عالي الخيرية beside the emblem.
Logo variations

Colour, type and pattern

Maroon (#572A32) and clay (#CEA176) lead, with ochre (#C78A3E), cream (#F7EEDD), green (#00AD69) and pale blue (#A7BCD7). The typeface comes in five weights, from Regular to Extra Bold. A leaf shape repeats into a rising motif and an all-over pattern.

Colour blocks of maroon, clay, ochre, cream, green and pale blue.
Colours
Type specimen on maroon: Peace, Charity, Legacy and سلام, خير, إرث over a large sand-coloured figure, with the weights from Regular to Extra Bold.
Typeface
A column of outlined leaf shapes, linked by a single stem, rising out of a maroon field.
Leaf motif
An all-over pattern of interlaced leaf shapes in ochre.
Pattern

Applications

The society’s front, a pin badge, stationery, a Ramadan donation box, gift wrapping and a notebook.

The society’s glass front under a maroon fascia carrying the emblem and the Arabic and English names, with potted trees either side.
Signage
An enamel pin of the emblem on the pocket of a white shirt.
Pin badge
A maroon notebook with the short logo and the leaf motif embossed on its cover, closed by a sand-coloured band.
Notebook
Letterhead on a clipboard, a maroon card with an Arabic saying in sand-coloured type and the leaf motif, and a pale blue card with the emblem.
Stationery
A kraft cardboard box printed in maroon with the logo, Arabic calligraphy and a lantern drawing, for Ramadan basket donations.
Ramadan donation box
Gift wrap in the leaf pattern, in mint on white and in brown on kraft, with a maroon tag carrying the short logo.
Gift wrapping