Bassam Al Derazi Design Studio
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Maraya Zujaj

Client
Maraya Zujaj
Year
2025

Identity for Maraya Zujaj, drawn from panes of glass: three tall hexagons, a bilingual logotype, the line Clarity You Can Trust, two patterns and a palette of green, orange and cream.

Role
Logo, bilingual logotype, visual identity, applications

Maraya Zujaj, مرايا زجاج in Arabic, has a new visual identity drawn from panes of glass. Its line is وضوح يمكنك الوثوق به, Clarity You Can Trust.

Inspiration

Clear, bronze, grey and green glass, seen edge-on, sets the mood. The line is set over three tall hexagons that glow amber where they overlap.

Inspiration board: four panes of glass seen edge-on against white, one clear, one bronze and one grey with black edges, and one green.
Inspiration
Board on deep green: وضوح يمكنك الوثوق به in white and Clarity You Can Trust in light orange, over three tall green hexagons glowing amber where they overlap.
Clarity You Can Trust

Logo

Three tall hexagons of rising height stand above مرايا زجاج and MARAYA ZUJAJ. In colour they overlap and glow amber; in white, thin gaps keep them apart.

Logo construction on white: three tall green hexagons of rising height, overlapping with amber glows, above مرايا زجاج and MARAYA ZUJAJ in green.
Logo construction
The logo in white on a green gradient with an amber corner: three hexagons separated by thin gaps, above مرايا زجاج and MARAYA ZUJAJ.
Logo on green

Colour and type

Orange, light orange, cream and green make up the palette. Lama Sans covers Arabic and Latin in 8+8 weights. The type board sets شفافية (transparency), جودة with Quality, and مرايا.

Colour palette: blocks of orange, light orange, cream and green in a grid, the orange blocks largest.
Colour palette
Typography board: Lama Sans, Arabic and Latin, 8+8 weights, with مرايا in dark green, a huge شفافية in pale cream, جودة in orange and Quality in green.
Typography: Lama Sans

Patterns

Two supporting patterns repeat the hexagon: rows of shapes that fade into deep green, and a lattice of fine dark lines on green.

Supporting pattern on deep green: rows of tall hexagons, each fading from bright green at the top into the dark background.
Supporting pattern
Line pattern: a lattice of tall hexagons drawn in dark green lines on bright green, repeating edge to edge.
Line pattern

The mark at scale

Set large, the three hexagons become a fifth element, in green with amber glows or in amber fading into green.

The three hexagons set large on green, the tallest reaching the top and bottom edges, glowing amber where they overlap.
Fifth element
The three hexagons in amber-to-green gradients with gaps between them, set large on a green gradient that turns amber in the top-left corner.
Fifth element in amber

Applications

Business cards, stationery, paper bags, signage, pole banners and a billboard carry the logo, the patterns and the line Clarity You Can Trust.

Maraya Zujaj business cards on speckled stone steps: a green front with the white logo and large hexagons, over a white back with placeholder contact details.
Business cards
Stationery on green: an orange letterhead, a notebook in the hexagon pattern, a green mug, business cards, a flyer with a portrait photo, a craft knife and clips.
Stationery
Two paper bags with white handles on deep green: a dark green bag with وضوح يمكنك الوثوق به and the logo, and a bright green bag with large hexagons.
Paper bags
Three pole banners on green: marayazujaj.sa in orange over the hexagon pattern, the logo in white, and وضوح يمكنك الوثوق به with Clarity You Can Trust.
Pole banners
A white panelled building with an orange roof edge, carrying the Maraya Zujaj logo as raised green signage: three tall hexagons above مرايا زجاج and MARAYA ZUJAJ.
Signage
A wide billboard on a sunlit brick wall: وضوح يمكنك الوثوق به in white and Clarity You Can Trust in orange on deep green, with the logo and marayazujaj.sa.
Billboard