Masar Legal Company is a Bahraini law partnership; masar is Arabic for path. Its logo paired a strong Arabic mark with an English name in a high-contrast serif that did not match it. The identity keeps the mark, enhances it, gives it a type system in Arabic and Latin, and builds a pattern from its forms.
Logo enhancement
The Arabic mark stays and sits inside a gold frame, with MASAR re-set in spaced capitals aligned to it.
Logo with logotype
The full lockup adds the company name in both languages, Arabic and Masar Legal Company.
Corporate fonts
Mersal Arabic sets the headings, in Arabic and Latin, with five weights. Readex Pro sets the text, also in Arabic and Latin, with six weights from ExtraLight to Bold.
Supporting element
A bracket from the logo’s frame is the supporting element. Set on a grid and repeated, it becomes a band of small rectangles in gold and green that runs across the applications.
Stationery
Deep green, Pantone 627 C, carries the identity; metallic gold, Pantone 871 C, marks the frame, the pattern and the name. On the A4 bag, each side panel is half green, with the contact details, and half gold, with the address.
Signage
On signs the logo, the pattern and the name keep the same order, in deep green with brushed gold.
