Bassam Al Derazi Design Studio
← All works

(25/41) Project

Mobilia Uno

Client
Mobilia Uno
Year
2022

A rebrand for Mobilia Uno, a furniture and accessories store: the name in fine serif capitals over its Arabic name, an interlaced monogram, furniture icons, patterns and a palette of near-black, warm grey, taupe and pale grey.

Role
Rebrand: logo, brand guidelines, applications

A rebrand for Mobilia Uno, a furniture and accessories store, set out as brand guidelines. The name is set in fine serif capitals with موبيليا أونو beneath it, and a large monogram of interlaced serif letters runs through the applications, often tone on tone.

A near-black board with the large interlaced monogram drawn tone on tone, and the Mobilia Uno logo in pale grey at the lower left.
Monogram

Logo

The logo comes in two lockups, aligned left and centred. It is used in black on white and in white on Thunder, the brand's near-black.

Two lockups of the logo on white: MOBILIA UNO in fine serif capitals with موبيليا أونو beneath it, aligned left and centred.
Logo lockups
The logo in black on white and in white on the near-black Thunder colour, side by side.
On white and on Thunder

Colour

The primary colours are Thunder (#1C1E1C, Pantone 419 C) and Silk (#B9B1A9, Pantone Warm Grey 4 C). The secondary colours are Dune (#3D3935, Pantone Black 7 C) and Westar (#E2E1DD, Pantone Cool Grey 1 C).

Primary palette: Thunder, a near-black, and Silk, a warm grey, with their Pantone, CMYK, RGB and hex values.
Primary colours
Secondary palette: Dune, a dark taupe, and Westar, a pale grey, with their Pantone, CMYK, RGB and hex values.
Secondary colours

Icons and patterns

Twenty line icons cover the furniture the store sells, from sofas and tables to beds, lighting and shelving. The patterns repeat the monogram's curves and serifs in the brand colours.

Twenty line icons of furniture, among them a sofa, tables, a fireplace, a floor lamp, a wardrobe, a desk, a bed, a chandelier, shelving and a dining set, in rows on white, black and taupe.
Icons
Four square patterns built from the monogram's curves and serifs, in black, taupe and pale grey, beside a cropped monogram on a light band.
Patterns

Applications

Letterhead, a notepad, paper bags, polo shirts, a delivery van and the shop sign.

A letterhead sheet in front of a dark folder printed with the monogram, floating on a grey background.
Letterhead
A black notebook with an elastic band, the logo at the top and the monogram debossed on its cover.
Notepad
Two dark paper bags with rope handles, printed with the logo and a large monogram.
Paper bags
A white polo shirt and a black one, each with the logo on the chest and the monogram across the front.
Uniform
A white delivery van with the logo and social media icons on its side and the monogram in pale grey over the body.
Delivery van
The shop sign: MOBILIA UNO and موبيليا أونو in lit white letters on a black fascia above a glass front, against a blue sky.
Signboard