Bassam Al Derazi Design Studio
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(24/41) Project

Haji Gallery

Client
Haji Gallery
Year
2022

A rebrand for Haji Gallery, a showroom of bathroom fittings, kitchens and tiles: a heavy rounded Arabic and English logotype, a geometric line pattern, and a palette of blue, black, cool grey and white.

Role
Rebrand: logo, brand guidelines, applications

A rebrand for Haji Gallery, set out as brand guidelines. The logotype stacks حاجي جاليري over haji gallery in heavy rounded letters. Beside it, a pattern of quarter circles, semicircles and diagonals is drawn in thin lines.

The logo in white, حاجي جاليري over haji gallery, on dark grey blocks, with the geometric line pattern drawn in thin white lines.
Logo and pattern

Logo

The main version is black on white. It also sits in black on the brand blue and in white on black.

The main logo in black on white: حاجي جاليري stacked over haji gallery in heavy rounded letters.
Main version
The logo in black on the brand blue.
On blue
The logo in white over dark grey blocks lit from the side.
On black

Colour and pattern

Pantone 284 C blue (#6CACE4) and Black 6 C (#050000) lead, with Cool Gray 7 C (#878A8F) and white. The pattern works as a grid of squares, so any part of it can be cropped onto stationery, cups or a hem.

Colour board: a large black field, a blue band, a cool grey block and white, each with Pantone, CMYK, RGB and hex values, and the line Black is the color of elegance, luxury and exclusivity.
Colours
The pattern in thin black lines: a grid of squares filled with quarter circles, semicircles, a circle and diagonals.
Pattern

Applications

Stationery, the showroom sign, price tags for the tile displays, a notebook, polo shirts, cups and flags, the website and social media posts.

Letterhead and an envelope printed with the line pattern in pale grey, white and black business cards and a pencil on grey hexagonal tiles, on black.
Stationery
A black pylon sign with the logo set vertically, beside the logo in raised white letters on a dark ribbed building front.
Signage
Two people at a wall of patterned grey, white and blue tiles, one touching a tile, beside a Haji Gallery price tag with the tile's code, size, price and stock.
Tile display and price tag
A black notebook with the logo in white and the line pattern embossed on its cover, on the brand blue.
Notebook
Three folded polo shirts in blue, black and white, each with the logo on the chest and the line pattern along the hem.
Polo shirts
Stacked paper cups in white, blue and black with the logo, and two tall flags in blue and black with the logo set vertically.
Cups and flags
The Haji Gallery website on a tablet, opening on a bathroom with a freestanding tub under the line Innovations for 2021.
Website
Three social media posts on dark grey blocks: a washbasin product post, an announcement and a kitchen post.
Social media
A phone showing a Starck Organic product post, surrounded by printed posts for Unique Colors, Starck Toilet and an announcement.
Posts