Bassam Al Derazi Design Studio
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(23/41) Project

Baydan

Client
Baydan
Year
2022

Identity for Baydan, a seller of dates, nuts, coffee and sweets: the Arabic and English name in rounded letters, an almond icon, almond patterns, food icons and a palette of deep green and gold.

Role
Logo, visual identity, applications

Baydan sells dates, nuts, coffee and sweets. The identity sets the Arabic name بيدان over baydan in rounded lowercase, and draws an almond for the icon.

Logo

The logo is used in green on white and in white on Kale, the deep green. The almond icon stands on its own in gold.

The logo in deep green, بيدان over baydan in rounded letters, and below it the almond icon in gold.
Logo and icon
The logo in green on white and in white on the deep green Kale colour.
On white and on Kale

Colour

The primary colours are Kale (#00534C, Pantone 330 C) and Autumn (#D19000, Pantone 7550 C). Onyx (#050000), Bland Sand (#AFAB89, Pantone 2324 C) and Sky (white) complete the palette.

Primary palette: Kale, a deep green, and Autumn, a gold, with their Pantone, CMYK, RGB and hex values.
Primary colours
Secondary palette: Onyx black, Bland Sand, a greyish khaki, and Sky white, with their values.
Secondary colours

Almonds and icons

The almond repeats into a flower of four, a ring and all-over patterns in green and gold. Line icons in the same colours cover the range, from coffee and dairy to baked goods and sweets.

The almond icon and the patterns made from it: a four-almond flower, a ring of almonds, a flower of overlapping almonds and two all-over repeats, in green, gold and white.
Almond patterns
Twenty line icons in green and gold, among them an ice cream, a coffee bag, a coffee machine, a coffee pot, cheese, a delivery van, a milk carton, a pie, coffee beans, olives, chocolate and pancakes.
Icons

Applications

Business cards, packs for sunflower seeds and mixed nuts, carrier bags, a polo shirt, a delivery van and the shop sign.

White and green business cards in rows: the logo and the holder's details on white, a band of gold almonds on green.
Business cards
Two clear packs with arched labels, a gold one for sunflower seeds and a green one for mixed nuts, each with the logo and the almond flower.
Packaging
A green plastic carrier bag with the logo set vertically in white and large gold almonds.
Plastic bag
Two paper bags: a green one with the logo set vertically in gold and the line بصحة وعافية Bon Appetit, and a gold one printed with large green almonds.
Paper bags
A green polo shirt with gold sleeves, the logo in white on the chest and gold almonds across the hem.
Uniform
A green delivery van with a large gold almond flower and the logo in white on its side.
Delivery van
A shopfront fascia with the logo in white on a green panel, flanked by a band of gold almonds, above closed shutters.
Signboard