Always Clean W.L.L, التنظيف الدائم in Arabic, is a cleaning company. Its mark brings three ideas together: a monogram, regularity and foam bubbles.
Three ideas
The letter A gives the monogram, a circular arrow stands for regularity, and four-pointed sparkles stand for foam bubbles.
The monogram
The A is one arched stroke. Its crossbar sweeps up like the arrow of regularity and carries three sparkles. Beside it, the name is set in Arabic and English.
Colour
Four blues: Azure #0074E6 leads, with Raindrop #94EEFF, Air #EBFDFF and Midnight #08212D.
Applications
The line From Mess To Fresh runs on the van and the tote bag beside a large monogram. The staff ID card carries the logo in the brand blues, and a steel bottle carries the monogram as a giveaway.
