An identity for Aljalal for Hajj & Umrah. The emblem, an eight-pointed star of interlaced bands, draws on three sources: the circling of the Tawaf, Islamic pattern and Arabic calligraphy.
Wordmarks
A custom bilingual wordmark sets الجلال over ALJALAL in matching strokes. An Arabic version stands alone, flat or stacked, and both carry the line for Hajj and Umrah with the licence number.
Colour, type and pattern
Deep purple (#31006F) with pale pink (#FFB0AB), lilac (#9878D8) and white. The display type comes in five weights, from light to black, and the pattern is cut from the emblem’s bands.
Photography
Photographs of Makkah at dusk carry the purple and pink of the palette. Over them go the logo and, here, a saying of Imam al-Sadiq on Hajj.
Applications
A tote bag and feather flags.
