Bassam Al Derazi Design Studio
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(17/41) Project

Khalil Kanoo Motors

Client
Khalil Kanoo Motors
Year
2025

A new identity for Khalil Kanoo Motors, inspired by legacy: a star of angled strokes built from the initials خ and ك, standing for heritage, sustainability, union and infinity, in navy, sky blue and lime.

Role
Rebrand: logo, visual identity, applications

A new identity for Khalil Kanoo Motors, inspired by legacy. The mark is a star of angled strokes built from the initials of خليل كانو, and it stands for four ideas: heritage, sustainability, union and infinity.

Six small line drawings in sky blue: Heritage, Sustainable, Union, Infinity, and the Arabic letters of خليل and كانو.
Inspired by legacy
The mark in navy and sky blue at the centre of guide lines, with Infinity, Sustainable, Union, Heritage, خليل and كانو placed around it.
Construction

Logo

The mark sits beside خليل كانو موتورز and Khalil Kanoo Motors, in navy and sky blue on white and in white on navy. The same lockup carries the company’s lines: BAIC, Mazda and Estate.

The logo on white: the mark beside خليل كانو موتورز and Khalil Kanoo Motors in navy.
Logo
The logo in white on navy.
On navy
Four lockups of the logo, one in full colour and three faded, for the company and its lines.
Logo family
Four lockups in navy and sky blue: Khalil Kanoo Motors, and versions for BAIC, Mazda and Estate.
BAIC, Mazda and Estate

Colour

Midnight Heritage (#001829) and Union Blue (#003C63) for heritage and union, Digital Sky (#77B7DB) for the move to digital, Sustainable Lime (#CFFFB3) for sustainability, and Infinity Sand (#EBEBE6) for balance.

Colour bands with names, hex values and short descriptions: Midnight Heritage, Union Blue, Digital Sky, Sustainable Lime and Infinity Sand, with their tints.
Colours

Applications

The showroom front with the pylon and flags at its entrance, the workshop uniform, an umbrella, cap and tote, gift boxes, leather goods, a power bank set, a pin badge, a notebook, a book with its box, and water bottles.

A tall navy pylon with the logo and three flags in navy, sky blue and white, printed with the mark’s strokes, outside a showroom at sunset.
Pylon and flags
A technician’s navy jacket with sky blue piping and the logo embroidered in white on the chest, in a car workshop.
Workshop uniform
A navy umbrella with the white mark and a lining printed with its strokes, a navy cap with the mark, and a canvas tote with the logo in navy.
Umbrella, cap and tote
An open navy gift box lined with the mark’s strokes, holding a brown leather notebook embossed with the mark, a pen and a sky blue tumbler with the logo.
Gift box
A navy gift box printed with the mark’s strokes and the logo, with a navy bottle, a notebook and a car-care pouch, on sky blue.
Gift set
A navy leather folio with a tan lining, a key case and a card case, each with the mark in silver, and the logo on the folio’s pocket.
Leather goods
A navy leather card holder with the silver mark, a car key, and a navy box with the logo in silver, on sky blue.
Card holder and key box
A navy box with the logo, a navy power bank embossed with the mark, a phone mount and a sky blue braided cable, on cream.
Power bank set
An enamel pin of the mark in navy and sky blue on the pocket of a white shirt.
Pin badge
A navy notebook with the logo in white and a sky blue elastic band, on sky blue.
Notebook
Hands holding a navy book titled Inspired by Legacy over a pale blue box printed with large outlined strokes of the mark.
Book and box
Three water bottles, in white, navy and sky blue, with the logo and the mark’s strokes.
Water bottles