An identity for Amwaj Premium Properties, a property company in Bahrain. Amwaj is Arabic for waves, and the identity draws on two sources: the sea’s waves and contemporary architecture.
The emblem
The emblem is an A built from slanted bands, stacked like the floors of a curved building, with a long curved band for its crossbar. Beside it the name is set on three lines, with Properties in a lighter weight.
Supporting element
Wave lines carry the identity onto other surfaces, as broad bands in a darker navy or as fine sand-coloured lines on the navy field.
Applications
Business cards, a paper bag, an outdoor poster, a uniform and a flag, in navy and white with touches of sand.
