Bassam Al Derazi Design Studio
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(09/41) Project

Lahoob

Client
Lahoob Restaurant
Year
2026
Role
Custom Arabic logotype, flame mark, visual identity, applications

An identity for Lahoob Restaurant. The name, لاهوب, is drawn as a custom Arabic logotype with flames rising and curling from its letters, set over LAHOOB in spaced capitals.

The logo in orange on white: لاهوب in a heavy custom Arabic script, with a flame rising from the ه and flame tips curling from the tail of the ب, above LAHOOB in spaced capitals.
Logo

Supporting elements

The letter ه, drawn as a flame, stands on its own in solid red or in a gradient from dark red to orange. Repeated, it makes a tone-on-tone pattern over a gradient and staggered rows of red on orange. Grainy gradients run orange and red into deep maroon and dark green.

The letter ه drawn as a flame, twice on white: in solid red with a flame rising from the top, and in a gradient from dark red to orange with flames at the top and the bottom.
The flame ه
The flame ه repeated large in a tone-on-tone pattern over a gradient from orange at the lower left to deep maroon at the upper right.
Pattern on a gradient
Staggered rows of the flame ه in red on orange, above a strip of gradient from dark green to red.
Pattern in red on orange
A grainy gradient: a glow of orange and red spreading across dark green.
Gradient

Applications

Lids for foil food trays, a paper takeaway bag and a van. The van carries the line يلهب حواسك ويأسر ذوقك beside the logo, with a large flame ه over the rear wheel.

Foil trays of white and yellow rice with grilled chicken on a dark cloth; one is closed with a lid printed with the logo in white on a green, red and orange gradient.
Tray lids
A folded paper takeaway bag, shading from orange at the top to green at the base, printed with a large flame ه and the logo in white, on an orange and green background.
Takeaway bag
A van parked outside a glass building, wrapped in red, orange and dark green, with the logo in white, the line يلهب حواسك ويأسر ذوقك, a large orange flame ه over the rear wheel and a small one on the door.
Van