Bassam Al Derazi Design Studio
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(10/41) Project

SPIMACO BIO

Client
SPIMACO Addwaeih
Year
2025
Role
Custom wordmarks, monogram, visual identity

An identity for SPIMACO BIO, under SPIMACO Addwaeih, the Saudi pharmaceutical company. The starting point is the laboratory: microscopes, glassware and samples in cool blues.

Three laboratory photographs on pale grey: microscope objectives, a conical flask of blue liquid under a pipette, and blue and violet spheres in a Petri dish.
Inspiration

Wordmarks

A custom English wordmark sets SPIMACO in single-line capitals: the M is a V hung between two stems and the A has no crossbar. BIO sits in blue inside a white capsule at its end. The Arabic wordmark, سبيماكو, follows the same strokes with a long stretch in its middle, and carries بايو in the same capsule.

The custom wordmark in white on blue: SPIMACO in single-line capitals, with BIO in blue inside a white capsule.
English wordmark
The Arabic wordmark in white on blue: سبيماكو with a long stretch in its middle, and بايو in blue inside a white capsule.
Arabic wordmark
The wordmark in blue across a band of photography showing capsules and a DNA strand, with BIO filled with the photograph inside the white capsule.
Wordmark over photography

Monogram

The monogram sets SA, with the A drawn as in the wordmark and a registered mark, beside the BIO capsule. Cropped large, the S and the capsule run off the page.

The monogram in white on blue: SA with a registered mark, beside BIO in blue inside a white capsule.
Monogram
The S and the BIO capsule in white on blue, cropped large and running off the right edge.
Cropped large

Colour, type and pattern

Blue (#0047BA) with grey-blue (#A2B2C9), red (#EF3542) and white. The corporate typeface, ABC Favorit Arabic, comes in four weights, from light to bold, and the pattern is built from quarter circles, triangles and stripes in the blues and white.

Colour blocks: a large field of blue with grey-blue, red and white.
Colours
Type specimen on pale blue-grey: أدوية in navy over a large white وصفة, with the weights from light to bold in English and Arabic.
Typography
A pattern of quarter circles, triangles, arcs and vertical stripes in two blues, grey-blue and white.
Pattern

Photography

Laboratory glassware, capsules, DNA and scientists at work, all in cool blues. Over them go the monogram and the web address.

Four photographs on blue: flasks of blue liquid under a pipette, clear capsules holding a DNA strand among cells, a smiling scientist in a white coat at a microscope, and a glowing DNA helix.
Photography
A clear capsule holding a blue DNA strand among cells, with the monogram at the lower left and spimaco.com.sa at the lower right.
Image with the monogram

Applications

Cartons, a gift box with its thank-you card, tote bags, stationery and business cards, a staff ID on its lanyard, feather flags, a roll-up banner, and a van and a car in the brand blue with the pattern along their sides.

Two blue SPIMACO BIO cartons, one standing on the other, with the wordmark in white and the pattern of quarter circles, triangles and stripes down one end.
Cartons
An open blue gift box, its lid covered in the pattern with the wordmark in a blue square, beside a blue card reading شكراً and thanks, with the wordmark and spimaco.com.sa.
Gift box and thank-you card
A white tote and a blue tote on a rail, each with a band of the pattern above the SPIMACO BIO wordmark.
Tote bags
A letterhead, two envelopes, a white and a blue business card and a blue pen: the wordmark in blue on white and white on blue, the monogram large on the blue envelope, and the pattern along the foot of the letterhead.
Stationery
A white business card with the wordmark, Full Name, Job Title and contact lines beside the pattern, resting on a stack of blue cards with the wordmark in silver.
Business cards
A staff ID in a clear holder on a blue lanyard printed with the wordmark, the card blue above and white below with a photo circle, Full Name, Job Title and ID 00000, in a laboratory.
Staff ID and lanyard
Three feather flags outside a glass building: the SA BIO monogram in white on blue, a petri-dish photograph over the pattern with the wordmark, and the monogram in blue on white.
Feather flags
A roll-up banner in a lobby: capsules holding a DNA strand above the line Science you can trust., then Advanced biotechnology for everyday health., the wordmark and spimaco.com.sa over a band of the pattern.
Roll-up banner
A blue delivery van outside a glass office building, with SPIMACO BIO in white on its side above الجودة من المختبر إلى الحياة and spimaco.com.sa, the logo on the bonnet and the blue, grey and white pattern along its lower panels.
Van
A matt blue saloon outside an office building, with SPIMACO BIO and spimaco.com.sa in white on its doors, the logo on the bonnet and a strip of the pattern along its sills.
Car