Named after Sharjah’s 06 dialling code, 06 Ads is an advertising agency working where artificial intelligence meets human creativity. The identity is built on that meeting.
AI agent and human creativity
The emblem joins two marks: an eight-armed burst for the AI agent and a ring for human creativity. Set together, the burst and the ring draw the 6 of the name.
The emblem
In the finished emblem the burst opens into a ring of eight petals and the ring gains a diagonal stroke, so the two read as a 6. Each petal has the outline of a pointed arch, shown on its own beside the emblem with the line “From Sharjah to the World”.
Emblem and wordmark
The wordmark is set in lowercase: the emblem’s 6 followed by ads, in navy on white and in white on navy, with the emblem in orange.
Colour and type
Navy #001A71 leads, with electric blue #181EF0, orange #FE8042, red #E72E24, yellow #FFBA01 and white. TT Commons Pro is the typeface, in Arabic and Latin.
Supporting elements
The emblem’s parts become a kit of shapes in the palette’s colours: circles, rings, rounded bars and the petal burst. Portraits sit in circles of colour among them.
Applications
Business cards, indoor signage, ID cards, an outdoor flag and a first layout for the website.
