An identity for Al Manahel for Hajj & Umrah, a licensed Hajj campaign from Bahrain. The emblem sets the Kaaba inside two interlaced bands and draws on three sources: the circling of the Tawaf, Islamic pattern and Arabic calligraphy.
Wordmarks
A custom bilingual wordmark sets المناهل, drawn with a long stretch between its letters, over almanahel in lowercase. An Arabic version stands alone, flat or stacked, and both carry the line for Hajj and Umrah with the licence number.
Colour, type and pattern
Navy (#001C71) with teal (#20CBD4), a pale blue-grey (#BECDD6) and white. The display type comes in five weights, from light to black, and the pattern repeats the emblem’s outline in a fine line.
Photography
Photographs of the Grand Mosque by day and of Makkah at dusk sit on the navy field. Over them go the logo and, here, a saying of Imam al-Sadiq on Hajj.
Applications
A tote bag and feather flags.
