Bassam Al Derazi Design Studio
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(13/41) Project

½ El Croissant

Client
½ El Croissant
Year
2026

Identity for ½ El Croissant, a food truck in Bahrain serving soft ice cream in croissant cones: an emblem drawn from the product, two hand-drawn characters, awning stripes, cups, a menu, uniforms and the truck itself.

Role
Logo, illustration, packaging, menu, uniform, food truck livery

An identity for ½ El Croissant, a food truck in Bahrain that serves soft ice cream in a croissant cone, with V60 coffee on the side. The name is set in heavy rounded capitals, and the emblem is the product itself: a swirl of soft serve sitting in a croissant.

The logo in brown on baby blue: ½ EL CROISSANT in heavy capitals above EST. 2026, with the emblem in an oval between the two words.
Logo

Emblem and stripes

Everything is drawn in one brown on baby blue. Hand-drawn stripes in navy and brown, like the awning of a seaside kiosk, run along the bottom of the truck and around the cups.

The emblem in brown on baby blue: a swirl of soft serve sitting in a croissant.
Emblem
A band of hand-drawn stripes on baby blue: thin navy lines in pairs and three wide brown bars, hanging from a navy rule.
Stripes

Illustrations

Two characters carry the brand: a boy with his croissant cone, and a barista pouring a V60 in a ½ El Croissant apron.

Illustration in brown on baby blue: a boy with a quiff smiling at the croissant ice-cream cone in his hand.
The boy
Illustration in brown on baby blue: a barista in a ½ El Croissant apron pouring from a kettle into a V60 dripper, with a coffee jar and a mug beside him.
The barista

Cups

Three 8 oz cups: the boy under the stripes, the stripes alone, and a plain cup with the wordmark.

Three baby-blue paper cups on a travertine counter: one with navy stripes, one with the boy and his croissant cone under the stripes, and a plain one with the wordmark; the first two carry ½ EL CROISSANT on a band at the bottom.
Cups

Menu

One A5 card holds the whole menu: croissant ice cream and mini cones, V60 and tea, and the toppings, with both characters drawn between the lists.

The A5 menu in baby blue: desserts, drinks and extras with prices in Bahraini dinars, the barista and the boy drawn beside the lists, and MENU in large brown letters at the foot.
Menu

Food truck

The serving side greets the queue with the boy and a line for passers-by: good things take a break, catch us fresh and ready. The barista and the staff door take the other side.

A baby-blue food trailer parked on a seaside promenade with palm trees, its side printed with the boy holding a croissant cone, the slogan GOOD THINGS TAKE A BREAK, CATCH US FRESH & READY, and navy and brown stripes along the bottom.
Food truck, serving side
The serving side of the truck, flat: the boy with his cone, the slogan in a tapered frame and the striped band along the bottom.
Serving side
The other side of the truck, flat: the barista at work, STAFF ONLY by the door and the striped band along the bottom.
Staff side

Uniform

Baby-blue polo shirts with brown tipping: the emblem or the logo on the chest, the wordmark across the back.

A baby-blue polo shirt with brown tipping, front and back: the emblem on the chest and ½ EL CROISSANT across the back.
Polo shirt, emblem
The same polo shirt with the full logo on the chest and ½ EL CROISSANT across the back.
Polo shirt, logo