The Mashaak logo is inspired by the Mishkat, the arched niche that holds a lamp: a guiding light that illuminates the path with clarity, knowledge and innovation.
Inspiration
Arched niches, carved geometric patterns and calm interiors set the mood.
From the niche to the m
The niche’s arches are traced and become the strokes of the m. The wordmark Mashaak follows the same pointed arches.
Logotype and monogram
The logotype is bilingual, مشاك above Mashaak. The arched m on its own becomes the monogram.
Patterns
Two supporting patterns: interlocking angular shapes, and rows of tall arches drawn in fine lines.
Colour and type
Charcoal #212322 and taupe #8C847B lead, with white, light stone #E2DED2 and sand #C9BCA9. The fonts board sums up the type in five Arabic words: فخم، قوي، واضح، بسيط، سلس, luxurious, strong, clear, simple and smooth.
Layout
In posts, the logotype sits with interiors and the brand’s lines: Elevate Your Space with Timeless Luxury, and Transform Your Commercial Space with Unmatched Luxury.
Applications
Business cards, A5 envelopes, an ID card, a tote bag and ceramic mugs carry the patterns and the logotype.
