Bassam Al Derazi Design Studio
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(36/41) Project

Unique Tubes

Client
Unique Tubes
Year
2022

Identity for Unique Tubes: a monogram that joins a U for unique and a T for tubes, a custom Arabic logotype, a responsive logo, monogram patterns and a palette of dark blue and orange.

Role
Monogram, custom Arabic logotype, visual identity, applications

The identity for Unique Tubes, القوالب المتميزة in Arabic, starts from three keywords: uniqueness, professionalism and quality assurance.

Concept

The monogram joins a U for Unique and a T for Tubes. The concept board also marks a ق for قوالب, tubes, and places professionalism and quality assurance on the curve.

Concept board: the orange monogram with labels for T (Tubes), U (Unique), ق for قوالب, professionalism and quality assurance, in Arabic and English.
Branding concept

Monogram and logotypes

The monogram stands alone in orange on dark blue. UNIQUE TUBES is set in bold capitals, and the Arabic logotype, القوالب المتميزة, is custom. The full logo sets the monogram beside both names.

The monogram in orange on dark blue: a broad rounded U with a T inside it, the T's stem curving down to a point.
Logo monogram
The English logotype UNIQUE TUBES, set in bold dark blue capitals across the middle of a plain orange board.
English logotype
The custom Arabic logotype القوالب المتميزة in orange, set across the middle of a plain dark blue board.
Arabic logotype (custom)
The orange monogram beside the two logotypes, القوالب المتميزة above UNIQUE TUBES, in dark blue on white.
Logo and wordmark

Responsive logo

The logo steps down from the full lockup to a stacked version and the monogram alone, each set in orange, white or dark blue.

Responsive logo: the full lockup, a stacked lockup and the monogram alone, on near-white, orange, pale pink, pale blue and dark blue tiles.
Responsive logo

Colour and type

Dark Blue #24135F (Pantone 273 C) and Orange #FF6A13 (Pantone 1585 C) lead, with Pale Blue and Pale Pink as secondary colours. Segoe Pro sets Latin text from Light to Black, and HT Qays Sans sets Arabic from Light to Bold.

Colour palette: Dark Blue and Orange as primary colours, with their Pantone, CMYK, RGB and hex values, and Pale Blue and Pale Pink as secondary colours.
Colour palette
Typography board: Segoe Pro alphabets and figures in six weights, Black, Bold, Semibold, Regular, SemiLight and Light, in dark blue on white.
Typography: Segoe Pro
Typography board: HT Qays Sans Arabic alphabets and numerals in five weights, from Light to Bold, each beside a large ض.
Typography: HT Qays Sans

Supporting element

The monogram repeats as two patterns: the full mark turned four ways in orange on dark blue, and its T tiled in fine dark blue lines on orange. A purple gradient version of the mark sits on pale pink.

Supporting element: a purple gradient monogram on pale pink, the monogram's T tiled in fine dark blue lines on orange, and the monogram turned four ways in orange on dark blue.
Supporting element

Applications

A cosmetic tube, a bottle, boxes, stationery, paper bags and a uniform carry the monogram, the pattern and a pink-to-orange gradient.

A squeeze tube with the monogram, a white bottle with a faint pattern and the logo, and a pink-to-orange box with UNIQUE TUBES running up its side, on pale blue.
Tube and cosmetic packaging
A white box wrapped in a pink-to-orange sleeve with a large orange monogram and the bilingual logotype in dark blue, on pale blue.
Box packaging
Two paper bags on pale blue: a pink-to-orange bag with the logo in white, and a white bag with a faint monogram pattern and the logo in orange and dark blue.
Paper bags
A sheet with the logo, a grey cropped monogram and the orange monogram pattern on a pink gradient, beside an open white envelope lined in the same gradient, on pale blue.
Stationery set
A polo shirt fading from pink to orange, with orange collar and cuffs, the dark blue logo on the chest and a large orange monogram across the front, on pale blue.
Uniform