Prime Chartered Accountant offers audit and assurance, advisory, VAT and tax advice, corporate and legal services, and bookkeeping in Bahrain. The re-branding gives the firm a sharper mark and a line to go with it: See Beyond The Numbers.
The mark
The P stands for four things the firm wants to be known for: priority, precedence, value and growth. Its top corner breaks away in blue and steps up and out, a small move that reads as progress.
Colour and type
Royal blue leads on near-black and white, with orange as an accent. The type is FS Hackney, a sturdy grotesque that runs from thin to heavy.
See Beyond The Numbers
Cropped large, the P becomes a frame for photography and for the list of services, with the line running down the side.
Applications
An illuminated sign on the office building, a folder and letterhead, envelopes, pens, USB keys and a lapel pin.
