Bassam Al Derazi Design Studio
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(07/41) Project

FAS Profile

Client
FAS
Type
Print
Year
2025
Role
Company profile, layout, key figures and service pages

FAS Services supplies materials and specialised technical services to the energy and industrial sectors in Saudi Arabia, from a head office in Dammam with branches in Riyadh and Yanbu. Its company profile is laid out in landscape pages in the identity’s orange and slate, and moves from an introduction and the company’s vision to nine service pages, then partners, clients and contacts.

The printed profile

Mockups of the profile as a landscape booklet: the front and back covers, the opening spreads and the services.

Mockup of the printed profile: the slate front cover with Where Smart Engineering Powers Energy and the FAS Services logo, over a second copy showing the back cover with the Dammam, Riyadh and Yanbu addresses, on dark concrete beside a brass pen.
Front and back covers
Mockup of the profile open flat on grey linen: the orange contents page on the left and the introduction with its four figures on the right, with glasses, a plant and a coffee cup.
Contents and introduction
Mockup of the profile open on an oak desk at the Who We Are spread: Our Legacy and Our Team on the left, Vision and Mission on slate on the right.
Who We Are
Mockup of two hands holding the profile open in an office at the Business Activities and Our Services spread.
Business activities and services

Cover

The cover sets Where Smart Engineering Powers Energy in orange capitals on slate, with the logo below and the line-drawn mark enlarged across the right half.

The cover of the FAS Services profile on slate: Where Smart Engineering Powers Energy in orange capitals at the top left, the logo at the lower left and the line-drawn mark enlarged in fine orange lines on the right.
Cover

Opening pages

An orange contents page leads to the introduction, where four grey panels hold the figures: founded in 2000, five offices in Saudi Arabia and the GCC, more than 180 clients and seven collaboration offices around the world. The photographs on these first pages blend engineers and hard hats with a refinery and city skylines. Most inside pages carry a rule, a folio and a tab with the mark in the top corner.

The contents page in orange: Table of Content in white beside a strip photograph of a blue hard hat and city towers, with six numbered sections listed below.
Contents
The introduction page: Introduction in orange over a short text and four grey panels with the figures 2000, 005, 180+ and 007, beside an engineer in a hard hat blended with a refinery lit at night.
Introduction
The Who We Are page: Our Legacy, Our Team and Our Key Teams in two columns over a faded photograph of an engineer holding a blue hard hat, blended with a city skyline.
Who we are
Vision and Mission in white over a welder at work inside a large pipe, with Core Principles and Key Pillars in orange below them.
Vision and mission

Services

One page sets out the nine services as numbered panels, each with its own photograph. Each service then has a page of its own, most with the text on the left and, on the right, photographs under a stepped top edge and the logo of a partner company, such as AZG for fire fighting and Colves for valves. The grounds change from page to page, between white, grey, slate and full-page photographs.

The Our Services page: nine numbered slate panels in three rows, each with an orange corner, a service name and a photograph, over a soft photograph of an engineer in a white FAS hard hat.
Services
The fire fighting page on pale grey: the heading and a paragraph on the left, and the AZG Fire logo above a photograph of red fire pumps and pipework on the right.
Fire fighting systems
The HVAC page on slate: text with four bullet points on the left, and three photographs of ductwork and an outdoor air-conditioning unit on the right.
HVAC services
The Training and Certifications page: three slate panels headed Manpower Supply, Training & Certification and Equipment Supply, over a photograph of workers in hard hats climbing a steel frame against the sky.
Training and certifications
The valves page on grey: the heading and bullet points on the left, and the Colves logo above a close-up of a cast steel valve body marked 10, 2500 and WCB on the right.
Industrial valves