iCabinets is آي للخزائن in Arabic. The identity is built on the i of the name: it becomes the emblem and opens a set of motivational words.
The i of iCabinets
Five words share the i: impact, innovation, intelligence, inclusion and insight, or أثر، ابتكار، ذكاء، شمولية، رؤية ثاقبة in Arabic. The inspiration board draws them into one line, set in a room of white cabinets.
Emblem construction
The emblem cuts an i from a yellow block. Its hard edges reflect precision, and its round edges reflect flexibility and high craftsmanship.
Logotypes and emblem
The emblem sits beside iCabinets in English and آي للخزائن in Arabic, and between the two in the bilingual logotype.
Colour and type
Pantone Black 6 C fills the top half of the palette, above Pantone 123 C, Pantone 422 C, Pantone 7541 C and white Paper. The corporate fonts are Somar Sans for Arabic and TT Hoves for English.
Motivational words
Inclusion, impact, insight and innovation sit on yellow tabs, each opening with the emblem’s i. The innovation tab returns on the showroom wall and the marketing sign.
Applications
Showroom and marketing signage, a uniform and giveaway mugs. The marketing sign reads Let’s Innovate Your Spaces.
